Market Analytics

 A strong business plan requires going beyond intuition and experience and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don’t let yourself down by skimping on research. 

INDUSTRY ANALYSIS 

We help you identify just how big your industry is in terms of revenue and numbers
of players. Keeping up with trends (technological, cultural, demographics) is
also important for this section of your business plan and we scour industry and
news sources to identify those trends. 

 COMPETITIVE ANALYSIS 

You know you have competitors, but what do you know about them? This section of
your plan needs to include an analysis of your key competitors, how they market
their services/products, how they differentiate themselves in their marketing
efforts, and what kind of market share they possess. 

 TARGET MARKET ANALYSIS 

Identifying and prioritizing specific target markets is a key part of your business plan
where research is crucial. You need to think about such questions as: What are
the demographics and psychographics of target audiences? How can you best reach
them? What kinds of concerns do they have? How do they like to be marketed and
sold to?